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See how we helped leading UK telco O2 improve demand forecast accuracy and increase stock availability to 96-97%

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  • Improved forecast accuracy by 10%
  • Raised handset availability service levels to 97% in the warehouse and 96% in retail stores
  • Decreased days of stock by nearly 30%

SO99+ has enabled a customer demand-driven supply chain for O2’s stores. Dynamic modelling, bespoke planning and the optimisation of store deliveries have improved availability whilst decreasing the days of stock held across retail outlets by nearly 30%.

"Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
- David Flaxten, Demand Planning Manager, O2 UK
“The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
- Chris Clowes, Supply Chain Manager, Costa Express