End-to-End inventory optimisation supply chain solutions that deliver your brand promise and increase sales.


At Brookes , we have over 10 years experience in bringing together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions that deliver measurable and sustainable business value to retailers.


In a high pressure fast moving digital economy, we solve strategic Supply Chain challenges through actionable insights and solutions that help Retailers to gain a competitive edge that cuts costs, increases sales and releases cash tied up in inventory.   

Our hands-on retail experience, integrated data analytics, machine learning technology and managed services has delivered strong supply chain results for retailers in many complex markets including Home and DIY, Leisure and Outdoors, Food and more.

We know what to look for and identify opportunities to cut costs, grow incremental sales and increase margin.  We help retailers optimise sales and inventory through improved demand planning in complex supply chains that meet changing customer demand and purchasing patterns. We help improve demand planning in complex assortments, slow moving and seasonal, through automated probabilistic forecasting methods.

Our optimisation techniques take into account buying patterns, seasonality, market trends, new product launches and other buying factors which affect demand volatility. Our focus is on:


  • Demand Driven Supply Chain Planning
  • Inventory Optimisation
  • Vendor Managed Inventory and Demand Collaboration

Brookes supply chain experts diagnose complex supply chain challenges and priorities and deliver actionable insights and solutions to help retailers gain a competitive advantage and deliver a better customer experience – and help you keep your brand promise.



Internet retail

A key trend in internet retailing is harnessing the massive new amount of data available for better decisions and improving the customer experience, and a key area of this is using data and machine learning to improve supply chain planning, demand forecasting and inventory optimisation. Increased competition and players such as Amazon have also raised customer expectations for higher service levels, faster delivery and availability of an extensive array of products, making supply chain optimisation no longer optional, but essential to compete.

An important aspect of online retailing is having an extensive product catalog and being able to fulfill and satisfy orders for a large number of “long tail” products which are often slow moving and have different demand patterns. This requires a sophisticated supply chain planning solution that takes into account many different demand signals.

Our internet retailing supply chain planning solutions help reduce the planning workload and achieve improved KPIs by optimising supply chain planning with automated forecasting, inventory optimisation and predictive replenishment.  Accurately forecasting product availability allows internet retailers to maximise sales and margin and minimize stockouts and overstocks and the need for clearances.

We achieve improved forecast accuracy for even the most complex supply chains and diverse “long tail” products with automated forecasting at the SKU-level, taking into account demand patterns, seasonal factors, market trends, new product launches and other factors which affect the volatility of demand. We can even optimise promotions and social media events for demand shaping, and our insights such as customer segmentation clustering help identify the most effective promotions and maximise ROI.

“The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
- Chris Clowes, Supply Chain Manager, Costa Express
"Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
- David Flaxten, Demand Planning Manager, O2 UK

Brookes Supply Chain Solutions

use collaborative data from multiple sources for more accurate demand forecasting
optimise in-store and warehouse inventory levels to reduce inventory costs
improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
reduce out-of-stocks and increase on-shelf availability

About Brookes Supply Chain Solutions

Brookes Supply Chain Solutions, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value.

We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


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