• Promotional Planning and Optimisation

    Promotions, advertising and other forms of “demand curation” events can have a huge impact on the Supply Chain and demand planning process. In today’s ultra-competitive Retail market, promotional planning requires new levels of precision, automation and orchestration.   

    However, to fully optimise promotional planning, access to clean and structured data is essential. Promotional planning is often complicated by the multiple hand-offs between departments with their own goals, organization methods (from excel spreadsheets to email histories) and ‘not invented here’ attitudes. 

    ePlanner, part of the SO99+ software suite, enables retailers to plan and design promotions, review past and current campaigns and at the same time provide planners with invaluable data to increase forecast accuracy and streamline the Supply Chain process.

    ePlanner includes the latest Machine Learning technology to provide real-time scoring of the uplift and ROI for any specific promotion. This sophisticated, self-learning automation software enables greater insight to drive more effective campaigns which in turn optimises promotional revenues, margins and cashflow.

    “The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
    - Chris Clowes, Supply Chain Manager, Costa Express
    "Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
    - David Flaxten, Demand Planning Manager, O2 UK

    Brookes Retail Supply Chain Planning Solutions

    use collaborative data from multiple sources for more accurate demand forecasting
    optimise in-store and warehouse inventory levels to reduce inventory costs
    improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
    reduce out-of-stocks and increase on-shelf availability

    Why choose Brookes Retail?

    Brookes Retail, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value to our customers.

    We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

    We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


    O2 case study

    See how O2 synchronised retail demand and supply by offering a single integrated system


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    Costa Express cups

    Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study

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    Wayfare case study

    See how the largest online-only retailer of home goods implemented SO99+ to help manage high volumes, extreme demand volatility and long-tail SKUs

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