Promotions, advertising and other forms of “demand curation” events can have a huge impact on the Supply Chain and demand planning process. In today’s ultra-competitive Retail market, promotional planning requires new levels of precision, automation and orchestration.
However, to fully optimise promotional planning, access to clean and structured data is essential. Promotional planning is often complicated by the multiple hand-offs between departments with their own goals, organization methods (from excel spreadsheets to email histories) and ‘not invented here’ attitudes.
ePlanner, part of the SO99+ software suite, enables retailers to plan and design promotions, review past and current campaigns and at the same time provide planners with invaluable data to increase forecast accuracy and streamline the Supply Chain process.
ePlanner includes the latest Machine Learning technology to provide real-time scoring of the uplift and ROI for any specific promotion. This sophisticated, self-learning automation software enables greater insight to drive more effective campaigns which in turn optimises promotional revenues, margins and cashflow.
Brookes Retail, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value to our customers.
We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.
We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.
See how O2 synchronised retail demand and supply by offering a single integrated system
Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study
See how the largest online-only retailer of home goods implemented SO99+ to help manage high volumes, extreme demand volatility and long-tail SKUs