• Predictive Demand Analytics

    At Brookes Retail we use our innovative Predictive Demand Analytics and machine learning engine specifically for supply chain planning. This market leading technology delivers significant and measurable value to key supply chain tasks and processes.

    Better data analytics produces clearer insights for action

    Within our machine learning engine, we incorporate deep learning technology that allows our models to “learn” from existing retail data and accurately identify future demand patterns. Our solutions compliment the knowledge, experience, and skills of planners, buyers and merchandisers in a highly efficient and effective way, working like an intelligent assistant that helps you boost efficiency and performance. Predictive analytics produces clear business logic that can be dynamically adapted and easily aligned with business strategies and KPIs, enabling faster user adoption, roll-out and delivery of value to the business.


    Key Features:

    • Market leading machine learning models and technology
    • Media event forecasting
    • Extreme and complex seasonality forecasting
    • New product introduction (NPI) forecasting – including launch profiles and ongoing baseline demand
    • Using social listening (social media) to improve NPI and promotional forecasting
    • Incorporating climate and weather data into demand models


    Case Studies:

    “The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
    - Chris Clowes, Supply Chain Manager, Costa Express
    "Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
    - David Flaxten, Demand Planning Manager, O2 UK

    Brookes Retail Supply Chain Planning Solutions

    use collaborative data from multiple sources for more accurate demand forecasting
    optimise in-store and warehouse inventory levels to reduce inventory costs
    improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
    reduce out-of-stocks and increase on-shelf availability

    Why choose Brookes Retail?

    Brookes Retail, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value to our customers.

    We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

    We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


    O2 case study

    See how O2 synchronised retail demand and supply by offering a single integrated system


    Read more >

    Costa Express cups

    Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study

    Read more >

    Wayfare case study

    See how the largest online-only retailer of home goods implemented SO99+ to help manage high volumes, extreme demand volatility and long-tail SKUs

    Read more >

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