Granarolo A Trade Promotion Forecasting Case Study

HIGHLIGHTS

  • SO99+ creates a highly reliable demand plan for perishable, highly promoted dairy products
  • Thousands of promotions per year cause demand peaks that can exceed many times baseline sales
  • Machine learning technology translates historical data into reliable estimates of future promotions

Granarolo decided to introduce an innovative and very reliable demand planning process, which would increase the point-of-sale residual shelf life and reduce transportation costs incurred from having to make urgent deliveries...

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