• Forecasting and Replenishment

    Retail is an increasingly complex business with demand uncertainty growing due to ultra-competitive trading conditions and a fundamental change in customer behaviour . We use the latest software to capture and analyse all your data to uncover the hidden opportunities to increase sales and enhance cash flow. 

    Greater accuracy delivers better results

    Ironically, this market uncertainty produces valuable new data and potential insights that many Retailers have no way to take advantage of it. Using analytical capabilities and approaches based on cumbersome manual processes, old algorithms and aggregated sales histories is a serious barrier to improving trading performance.

    Traditional supply chain systems cannot easily interpret new demand signals and solve the difficult problem of measuring the impact of external demand factors on baseline demand. Many retailers are left with disappointing results, significant forecast errors, and manually intensive processes leading to poor productivity.

    Our forecasting and replenishment solutions help solve problems that planners, buyers and merchandisers face every day.  Rather than a “pick best” approach, we utilize a more accurate self-adaptive demand forecasting algorithm that creates a reliable baseline. Machine learning adjusts the baseline by identifying the key demand factors at a sku store level. This “demand modelling” approach uses automation to analyse all the relevant variables and the complex interactions between them.


    Key Features:

    • Machine Learning – highly automated & precise
    • Probabilistic forecasting
    • Store & DC replenishment
    • Constraint based Replenishment
    • New Products & Stores forecasting


    Case Studies:

    “The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
    - Chris Clowes, Supply Chain Manager, Costa Express
    "Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
    - David Flaxten, Demand Planning Manager, O2 UK

    Brookes Retail Supply Chain Planning Solutions

    use collaborative data from multiple sources for more accurate demand forecasting
    optimise in-store and warehouse inventory levels to reduce inventory costs
    improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
    reduce out-of-stocks and increase on-shelf availability

    Why choose Brookes Retail?

    Brookes Retail, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value to our customers.

    We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

    We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


    O2 case study

    See how O2 synchronised retail demand and supply by offering a single integrated system


    Read more >

    Costa Express cups

    Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study

    Read more >

    Wayfare case study

    See how the largest online-only retailer of home goods implemented SO99+ to help manage high volumes, extreme demand volatility and long-tail SKUs

    Read more >

    Contact us