Demand Sensing

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Adapting to fast moving market conditions is critical. Being able to do this with confidence is vital and that’s why one area of focus for us at Brookes is Demand Sensing.  

Reduce forecasting errors by 50%

Demand Sensing allows you to incorporate detailed demand data into your short-term forecasts to reduce forecast error by up to 50%, increase inventory performance by up to 20%, and optimally deploy downstream, e.g., Distribution Centre, inventory. 

Downstream data, such as customer and channel data, is used to identify demand trends, provide advanced warning of problems, and remove the latency between the plan and what is really happening in the supply chain. The quicker deviations can be identified, the faster and more intelligently a company can respond.

Demand Sensing software imports fresh daily demand data, immediately senses demand signal changes compared to a detailed statistical demand pattern, and evaluates the statistical significance of the change. It analyses partial period actual demand to perform automatic short-term forecast adjustments. It uses probabilistic pattern recognition and predictive analytics to detect patterns in replenishment orders and to identify and rapidly react to sudden changes in customer demand.

The Demand Sensing capability within SO99+ can capture and analyse the demand signal from:

  • The next downstream step in your demand chain, such as at a Ship-To store or warehouse
  • POS data or EDI transactions, expanding the ability to sense the full supply chain
  • More advanced sources of “big data” in Demand Signal Repositories (DSR's) such as macroeconomic trends, social media and customer web behaviour.
“The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
- Chris Clowes, Supply Chain Manager, Costa Express
"Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
- David Flaxten, Demand Planning Manager, O2 UK

Brookes Supply Chain Solutions

use collaborative data from multiple sources for more accurate demand forecasting
optimise in-store and warehouse inventory levels to reduce inventory costs
improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
reduce out-of-stocks and increase on-shelf availability

About Brookes Supply Chain Solutions

Brookes Supply Chain Solutions, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value.

We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


Related Resources

Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study

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Are you ready to move your company beyond conventional Demand Planning and start leveraging your downstream data assets...

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Amplifon Group is a top player in the global distribution, application and customisation of hearing solutions, read our demand sensing case study

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