• Demand Planning

    Brookes Retail demand planning solutions allow you to take advantage of the exploding volume of new data available to improve demand forecasting accuracy and significantly reduce forecast errors. Our self-learning supply chain solutions include industry leading machine learning to combine current data from multiple sources (including external events, weather and trends) that enables greater accuracy and automation in forecasting and replenishment.

    The answers are in the data

    Traditional demand forecasting systems rely on sales histories which are unable to measure the impact of external factors and even some internal activities such as promotions on baseline demand. Consequently, they produce output that contains significant forecast errors and are a far less accurate indicator of future demand levels and patterns.

    Data driven demand forecasting software is business-critical in today’s complex retail environment, with multichannel marketing, the influence of internet retail and the increasing influence of demand shaping factors such as media, promotions and new product launches.


    Optimising inventory and replenishment requires an integrated supply chain planning system rather than just putting together individual systems that only handle specific parts of the retail supply chain and merchandising process. At Brookes, we deliver an integrated solution that addresses the supply chain planning lifecycle, eliminating multiple hand-offs in the demand planning process, reducing error, increasing automation and agility.

    Our demand planning solutions help buyers and merchandisers achieve greater control and insight and harness the real power of their data - Increased forecast accuracy, demand visibility, perfect orders and inventory optimisation, especially for long tail products.


    Case Studies:

    “The flexibility of consultants during all this change was world-class … So far this project has gone far better than we ever could have imagined … We’ve actually managed to grow our revenue and reduce our inventory costs, so I’m very pleased.”
    - Chris Clowes, Supply Chain Manager, Costa Express
    "Brookes Retail has proven to be an ideal partner in helping O2 plan a supply chain that can respond to changes in demand"
    - David Flaxten, Demand Planning Manager, O2 UK

    Brookes Retail Supply Chain Planning Solutions

    use collaborative data from multiple sources for more accurate demand forecasting
    optimise in-store and warehouse inventory levels to reduce inventory costs
    improve demand forecast accuracy using signals from data and AI, including seasonal variations, long tail and intermittent demand products
    reduce out-of-stocks and increase on-shelf availability

    Why choose Brookes Retail?

    Brookes Retail, the official UK distributor of ToolsGroup SO99+ supply chain software, brings together the best supply chain people, processes and technology to create sophisticated, highly automated demand-driven solutions which deliver measurable and sustainable business value to our customers.

    We offer market leading consultancy, software and managed services for inventory optimisation, demand forecasting and product replenishment planning.

    We understand the challenges enterprises face in a digital economy with high customer service and investor performance expectations.


    O2 case study

    See how O2 synchronised retail demand and supply by offering a single integrated system


    Read more >

    Costa Express cups

    Costa Express is the UK’s largest and fastest growing coffee shop brand, read our demand sensing case study

    Read more >

    Wayfare case study

    See how the largest online-only retailer of home goods implemented SO99+ to help manage high volumes, extreme demand volatility and long-tail SKUs

    Read more >

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